#4 Audience Journey - General Audience

Hi There,

Welcome to another edition of Contentment, the weekly newsletter for content creators who want to grow their skills, audience, and income. Before we dive into it, I want to you to know something that's important to me, and I will repeat this every week - my content will continue to be made by me, for you (human-to-human). I might provide advice on how to use AI as it advances, but the content of this newsletter will be written by me through my own through process.

I am going to start off this week's newsletter by telling you of the journey you should be providing your audience whenever you start something.

As a content creator and a business-person, you need to be aware of how to build your audience. But before you can do that, you need to understand that there are 3 types of audiences.

1. General Audience - This is the "everyone group". It includes everyone that sees your posts.

2. Active Audience - This is the audience that decided to "follow" you through your channel, profile, newsletter, or other means.

3. Participating Audience - This is the audience that actively participates in different events that you do.

4. Loyal Audience - this the audience that loves you, follows you, and knows you're worth the value and would generally follow your journey and buy what you have to sell.

Recommendation for a book:

I recently read the book, "$100M Offers" by Alexander Hormozi.

Overall, this book was filled with very basic information that didn't help me much because of where I am in creating my own business - for someone who is JUST starting out, this book might be very beneficial in showing you future vision of your business. But, most importantly, I feel that the book shows you that you can be at the bottom, but still come out at the top. Most of the successful business people who your read about will usually come from nothing, then they worked hard and came out a the top. If you don’t learn any other lesson from this book, understand that.

I recently did a pole asking how badly the audience wanted to achieve their goals - Only close to 50% stated that they were “pretty pretty frikin bad”

If you want to succeed, you need to be “pretty pretty frikin” hungry for what you want. Especially if you come from nothing. It will take a lot of time, and a lot of hard work - but I promise if you keep at it, you will succeed at the end.

My struggle:

I have to admit to you guys (and girls), sometimes there are so many ideas in my head (and they're all pretty good), that I confuse my own roadmap and start to fall off of it. If you want to build a business, you have to stay focused ONE track. Once you succeed within that track, you can possible carry what you have built, and use it to jump onto another track. But when you are just starting out or creating something for the first time, you HAVE to focus on one item and one track. Being able to keep yourself on one track is what differentiates successful people from unsuccessful ones.

In case you are getting confused, this is a reminder that whatever 1 thing you're doing, keep doing it.

That's it for this week. Thank you for reading Contentment.

If you enjoyed this newsletter, please share it with someone who might find it helpful or interesting. And if you have any questions, feedback, or suggestions for future topics, feel free to hit reply. I'd love to hear from you.

Until next week,

Nadeem Virk